Introduction: Survival idea: Be prepared for danger in times of peace, live in danger consider moving forward
Develop idea: Concept decides a train of thought, the train of thought decides way out
Manage idea: Take quality effect as centre, realize economy purpose
Serve idea: First class of service is our sacred subject, the consumer is satisfied is our target
Marketplace idea: The marketplace is the maximal enterprise conductor, provide consumers more complete, much better and quicker solving scheme, reach mutual benefit in long term cooperation.
Marketing idea: Serve the consumer, establish win-win relationship
Quality idea: Quality first is our eternal subject
Servant idea: Use the right people, do the right thing
Environment-protection thought: Pay attention to economic benefit; attach great importance to protect the environment and save resources.
Enterprise core values: people oriented, consumer foremost, ceaseless development depends on high quality, wholly opening to the outside world, keep on innovation.